We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we'd never usually imagine. We like touchpoints. We feel more in tune with those that directly reach out to us and hold our hands; guide us; share their experience and involvement with something, and make us feel that we're the only people that they're talking to at that given time. Simply put, we enjoy being part of the...
On Creating and Curating an Experience originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.
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