Battle Of The Goofy Email Campaigns

The heated battle between two of the biggest email services on the web has taken a decidedly humorous turn. Yesterday Google unveiled Email Intervention, a site "built by a few folks from the Gmail team" that encourages users to get their friends to switch from draconian email systems and their "embarrassingly outdated addresses" over to Google's service, which features such niceties as free phone calls and video chat. The site taps into the power of peer pressure, prompting you to send one of three pre-written letters to your friends that are still stuck in the past — and you can include a custom video if you really want to get on their case.

Source: feedproxy.google.com