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My effort to analytically study the unicorns-and-rainbows myth of “engaging in the conversation” started by looking at the relationship between the number of followers a user has and the percentage of their Tweets that are “@” replies. I found that highly followed users are less conversational than those with few followers.
This time, I looked at the relationship between follower count and the percentage of a user’s tweets that contain links and are not replies. Using a sample of random, recently active Twitter accounts, I found a strong correlation. As the amount of links a user tweets increases the number of followers they have also increases. And users with more than 1,000 followers tend to tweet many more links…
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Source: showmeeats.wordpress.com#CoMo
Readability is a measurement of how complex a piece of content is. It can be measured as a grade level, the school grade level required to be able to understand the text.
I’ve done a bunch of research in the past into how readability effects sharing, and I’ve found that especially on Facebook, simple language is shared more than complex language.
To help you write highly-readable blog posts, I put together a little plugin that sits in the side bar of your WordPress blog’s post writing page and allows you to analyze the reading grade level of your content with one, quick click.
It’s still very beta, so it may break. But it’s pretty simple code, and doesn’t change…
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Source: showmeeats.wordpress.com#CoMo
See that little guy to the left? That’s Dr. Knowledgeus. He’s the mad scientist of the MIMOBOT designer USB drive world.
If you’ve seen me speak or read my site, you know how I feel about Unicorns and Rainbows. Feel good advice based on dangerous and naive assumptions. My goal as the mad social media scientist is to debunk the unicorns and rainbows myths one by one.
In celebration of all other mad scientists out there, I talked to the folks at Mimoco (which is a cool company) and they agreed to partner with me to give away three (3) of their Dr. Knowledgeus 4GB MIMOBOT USB flash drives in the name of social media (mad) science.…
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If you’ve seen me speaking, or you read my blog regularly, you may know that one of my favorite past times is busting social media marketing myths, and one of my favorite examples of “unicorns and rainbows” advice is “engage in the conversation.” Finally, I decided to use data to test the notion that “engaging in the conversation” on Twitter has a positive impact.
People follow you on Twitter because they like what you’re saying, and the more people who follow you, the larger your reach is. If you are a marketer, there is no point in pursuing a twitter strategy that doesn’t include getting as many followers as possible. Naturally, one of the most important measures of success…
Source: feedproxy.google.comSome stats have been published, by researchers and the company themselves, about mobile usage of Facebook. But to content creators, one of the most important uses of the social network is when users create posts, sometimes posting original content, often sharing articles and media found elsewhere on the web. I was unable to find much data about how much of this activity occurs via mobile devices, so I decided to research my own.
I used a random sample set of more than 70,000 Facebook public posts (those from users with open privacy settings). The data includes status updates, videos, links and photos. 32.69% of those posts were created from mobile devices. The mobile Facebook website, m.facebook.com lead mobile usage with…
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With so much unicorns and rainbow nonsense floating around the web, it's easy for your boss to think of social media as little more than wasting time on Facebook. When the thought leaders are saying it's impossible to measure the ROI of social media, it's no surprise executives are wary of investing in it.
If your boss asks you to justify the time you're spending on Twitter, asking him what the ROI of putting your pants on in the morning isn't going to get you far. Is it?
The antidote to the puffery rampant in social media circles is science. Hard data and facts about social media. Numbers-based measurement of reliable and repeatable campaigns is the only way social…
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JOPLIN - If you know of people in Joplin attempting to get assistance, tell them to call 2-1-1 or go to the 2-1-1 website. A Facebook page has also been set up to coordinate volunteer recovery efforts. The Missouri State Highway Patrol is asking all first responders to report to the command post at 34th Street and Main Street in Joplin. Missouri Task Force 1 has been deployed to aid in search and rescue.
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For marketers the most important use of Twitter is to increase your reach to spread your content. To do this, you need to get more followers. Sure there are customer service uses of Twitter, but for marketing purposes, follower count is key.
I’ve been doing research for a few years now on how to get more followers, and here are some of the most important points I’ve found. You can find details about each point under the infographic.
When you sign up for Twitter, you’re asked to provide 3 pieces of personal information: a bio, a homepage link and a picture. Many more accounts than you’d expect don’t do these simple things. But…
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I don’t do a ton of interviews, in fact I’ve only done two in this site’s history. One with Craig Newmark of Craigslist and one with Alex Bogusky formerly of CP+B. I only interview folks who I think bring a unique perspective to social media marketing.
Nah Right is considered one of the most influential Hip-Hop blogs on the web. And as a fan of rap, I often learn a ton about marketing from it. So I decided to interview Nah Right’s founder Eskay about his thoughts on marketing in the industry.
DZ: A lot of rap artists are getting involved in Twitter and doing very well with stuff like trending hashtags. Does social media actually…
Source: feedproxy.google.comI’ve been conducting research on the best times to do your online marketing activities like blog, email, Tweet, and post to Facebook for close to 3 years now. The timing consistently been one of most popular elements of all my datasets. And now I’ve finally compiled all that research into one huge webinar (20,000 people are already registered for it). It will take place on Tuesday, march 29th and 1PM EST, so go register now!
The webinar will feature custom hold music by DJ David Gallant and a Twitter after-party, where experts will answer all your marketing and timing-related questions on the #TimeSci hashtag.
In preparation for…
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The webinar will feature custom hold music by 
