Kleiner-Backed Katango Organizes Your Facebook Friends Into Groups For You

Perhaps there's something to these friend circle/list/groups after all. As you've doubtless heard by now, Google recently launched a social network that revolves around one core idea: people want to share different things with different groups of friends. Of course, it's an idea that isn't all that novel — Facebook has allowed users to do just that via its friends lists, which launched years ago. And it's barely been touched by their userbase. But is the problem that people don't care for this selective sharing, or that they simply don't want to put the effort into building out their friend lists? A hot new startup called Katango thinks it's the latter, and it has the answer: it's going to sort your friends for you, hooking into your Facebook account via Facebook Connect and automatically generating Lists based on your interactions with your friends and a host of other data.

Source: feedproxy.google.com