Formspring’s Marketing Moment Comes With Its First Promoted Question Of The Day

Social Q&A site Formspring, where more than 3 billion questions have been answered so far, had a marketing moment today. For the first time, the Question of the Day was a promoted question: "What do you think would happen if apes took over? #apeswillrise" The question promotes the upcoming movie Rise Of The Planet Of The Apes, which is the prequel to the classic Planet Of The Apes. The question has been answered more than 76,000 times, which is a decent level of engagement for a one-day campaign. (You can see my answer above). It is on track to beat yesterday's non-sponsored Question of the Day, which garnered 148,000 answers.

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