In public, people say and do things to build a perception of them. Some of this is calculated; some, natural. After all, perception is everything. It gets you work; clients; a promotion; a date; a raise; and more. No-one wants to be perceived as anything but awesome, so they build the perception about them carefully. Others buy into it, and the perception crafting reaps its reward. The problem is, perception – by definition – is fragile. All it takes is...
The Problem With Perception originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.
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