American Express and Foursquare – So What?

Over at Fast Company, there’s a post about the American Express partnership with Foursquare. While the announcement is interesting, the direction that Fast Company runs with the article is less so. According to Fast Company, the AMEX/FourSquare deal “…might finally give us some hard evidence as to whether social media is a worthwhile investment for merchants and marketers.” Ummm… riiiiigghht. I’m not sure where Fast Company has – or hasn’t – been looking, but agencies, consultants and business owners have been...

American Express and Foursquare – So What? originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.

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